Tribe House Blog

Kony 2012 – a scam or brilliant online movement?

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Posted : March 9th, 2012 by

If you have come anywhere close to Facebook, CNN, or human beings in touch with civilization this past week, you’ve probably heard about KONY 2012. If not, well, read on.

Millions of people have been latching onto this movement started by Invisible Children – a non-profit that uses film, creativity and social action to end the use of child soldiers in Joseph Kony’s rebel war and restore Lord’s Resistance Army-affected communities in central Africa to peace and prosperity.


This video & viral campaign has raised a huge amount of buzz but also some questions on whether it is a scam and whether KONY 2012 is promoting “slacktivism” — the idea that sharing, liking or retweeting will solve a problem — across the social web.

Before you comment, read Invisible Children’s response to the criticism and then check out this nice list of 7 points about what KONY 2012 is about…

7. Joseph Kony is one of the world’s worst war criminals and the campaign is intended to make him famous — not to celebrate him — but to raise support for his arrest and to set a precedent for international justice.

6. In the past 20 years, at least 30,000 children have been abducted and used as sex slaves and child combatants in Uganda and Kony is responsible for spearheading the brutal kidnapping and brainwashing of the children.

kony20125. Kony is the leader of the Lord’s Resistance Army (LRA), which he founded in 1987, and he calls himself a prophet who claims to speak the word of God, prompting his followers to obey his every command and justify horrific acts such as the abductions and murder of children.

4. Joseph Kony, 50, was born in Uganda and is thought to have at least 42 children and more than 60 wives.

3. In May 2010 President Barack Obama signed into law the Lord’s Resistance Army Disarmament and Northern Uganda Recovery Act in an effort to stop Kony and the LRA. By October Obama authorized the deployment of 100 U.S. troops to central Africa with a goal of removing Kony and LRA leaders from the field.

2. Jason Russell of Invisible Children began the campaign after he and his friends met a young child soldier while on a trip to Uganda and they made a promise to him that they would help him and others like him, to hide from the rebels. The group named the children ‘invisible’ because if it had happened to one child in America there would be an uproar, but it has been happening to children in Uganda daily for nearly 30 years.

1. Many celebrities have already spoken out in support of the campaign such as Oprah WinfreyRyan SeacrestRihannaJustin BieberGeorge ClooneyLady GagaBonoKim KardashianDiddy and Ian Somerhalder just to name a few.


So, with all this uproar, there are opportunities to give money, sign a pledge, and spread the word. Do you think this whole thing is a scam or is there actually a way that an online community has the power to bring someone to justice?


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